Tuesday, September 22, 2009

Recruiting Follow-Up

Here is some good counsel from a professional web company on prospecting and helping leads actually sign up. I thought it was well written, and very important for all of us in Trivani recruiting:

Lead Nurturing: If You Don't Use It, You Lose It

Most companies focus heavily on acquiring new leads every month to close new business.

However, if you are not using a process to keep in frequent touch with leads acquired in past months, i.e. nurturing prospects already familiar with your business, you lose the opportunity to close business with those prospects.

Nurturing old leads is a way to rekindle old conversations that have fizzled out. You never know when a closed door will re-open—and you can only find out by knocking!

(Source: HubSpot at: http://blog.hubspot.com/blog/tabid/6307/bid/5027/1-200-Leads-in-4-Weeks-A-Lead-Nurturing-Success-Story.aspx/)

Besides the skill to meet new people and give them an introduction to Trivani, following up with continuing support is as important. Otherwise, you can be constantly meeting new people, but not helping them learn more about Trivani and signing up. It takes more time to do the follow-up, but that is how signing up people in Trivani is done. (This is an important point for me, because I do well with introductions, but need improvement in following up!)

Best Humanitarian Wishes,

RCS (StarShipp)

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